Archive for the ‘Identity’ Category

Hey…I’m the designer here.

In Ambition, Identity, Loyal Customers, Motivation, One of a Kind, priority, Progress, R.J.COLE, relationships, Success on January 20, 2012 at 11:27 am

Dear entrepreneurs,

I am not a fan of letting my clients tell me exactly how they would like their  R.J.COLE designs to be. If  I allowed my clients to provide me with every little detail for their design, can I really call it an R.J.COLE design? What do you think?



Staying true to yourself for your business. Well, are you?

In Identity on July 8, 2011 at 11:57 am

Dear Entrepreneurs,

It is a very good feeling when you realize that there is a need for your business and ideas, but there is an irritating side to this as well. Some clients will tell you exactly what it is they want from you when it is your goal to tell them what you think is best for them as the professional. I design my pieces based on what I think will complement you and will make you stand out. I think it is easy for entrepreneurs to lose themselves while growing their business. I’ve seen this happen. You have to determine very early on in your business what kind of business person you are. This is a big part in building your image too. If a customer asks you to design accessories that aren’t the kind of accessories that you usually design, tell them immediately that those are not the types of accessories that you design. It’s just not what I do. You must stay true to yourself.

What do you think? How important is your businesses identity to you?

R.J.COLE is on the rise